Contact more people that might be interested in having you speak:
Below are more people or groups you can contact that could increase your chances of finding and booking a speaking engagement.
29. Campus Activities
As mentioned before, campus activities at colleges and universities is a great marketplace for speakers and entertainers. Because most of their contact information is public, it’s pretty easy to make a list of contacts. You can even outsource the work to someone on Fiverr or Upwork.
30. Your Workplace
This might not be the best place to get a paid speaking engagement, but it’s a great place to start and practice your speaking skills. Find out if there are any events or trainings that you can utilize.
31. Your Alma Mater
Utilize an existing relationship by getting in touch with your Alumni department or student organizations from your alma mater.
32. Your High School
Working with students? Get in touch with your high school and see what opportunities are available.
33. Ask for referrals.
Ask people in your circles who are connected to your target audiences for referrals.
34. Service Clubs including Lions Club, 35. Rotary Meetings 36. Chamber of Commerce, etc.
Service clubs such as Rotary International often bring in a guest speaker from the community. While most of these speaking engagements are short and at no cost to the organization, you are often speaking with other business owners and prominent leaders in the community with whom you can network.
37. Your past and current clients
You can seek referrals from past and current clients. Just check through your sent e-mails and scroll through all your past contacts and make a list of potential leads.
38. Special interest clubs
Do you know of any special interest clubs or groups in your community who might find value in bringing you in as a speaker?
39. Find how your speaking can relate to different audiences or industries.
Often times the value of the information you provide can be valuable for a variety of audiences. For example, if you’re a motivational speaker speaking about health and fitness and your usual audience consists of stay-at-home moms, can your program be applied to women in the corporate world? Figuring this out has a lot to do with figuring out the impact and benefits of your program.
40. Ask family
You can tap into your family members' social and professional circles to help you find speaking gigs.
Tap into the success of other speakers:
41. Google speakers in your industry. 42. Campuspeak.com and other speaker bureaus
Find speakers in your industry by searching for them on Google or social media. Hopefully you can find a list of upcoming events or past events on their website or social media profile. This will let you know the places that hired the speaker. Sometimes, especially on speaker bureaus, their fees or fee range is listed, which will let you know what the organization most likely paid the speaker. Now you know how much you can charge that specific organization if they ask for your fee or you can get an idea of what speakers similar to you charge.
Set up an automated system:
Check out these tools that you can set-up to help you to keep an eye out for possible speaking opportunities:
43. Google Alerts, 44. Talkwalker, 45. Mention, 46. IFTTT
47. E-mail Signature
Set-up your e-mail signature to let people know that you’re available for speaking engagements or to direct people to your website. I suggest you talk about the result or benefit of your speaking rather than just saying “Hire me to speak”. Also include a call-to-action. Here’s an example:
“P.S. Want to learn how to 5x your business team’s efficiency without them losing their sanity? Ask me about my interactive group workshop.”
48. Utilize your social media profiles
Post a link to your website or the same statement you used in your e-mail signature in your about me sections of your social media profiles.
Start your own event:
While these are not really a way to find and book a speaking engagement, they are ways to take matters into your own hands and help grow your speaking business nonetheless. Hosting a talk, discussion, or workshop can help increase your visibility, strengthen your authority and expertise, help you network, and lead to more speaking engagements.
49. Host an event at your library.
Usually, if you host an event at your library, the event must be free to the public. Use these events as a way to build your mailing list, network with community members, practice your speaking, and ask for feedback.
I’ve never joined ImpactHub, but I hear it’s a great place to collaborate with other like-minded individuals. They host programs and events for members and is geared towards social enterprise projects. As a member, you get discounts to using their spaces for events and meetings.
This is a directory for venues for any type of event that you'd like to host.
If you’re a skim-and-scroll-to-the-bottom kind of person, here’s the conclusion:
Step #1: Find events.
Step #2: Find the people who can hire you or help you get hired.
Step #3: Contact those people.
Stay tuned for our future blog post on exactly what to say when trying to book a speaking gig without sounding sales-y or desperate.
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